Ao Dai is not only a traditional costume but also a cultural symbol, containing the spirit and identity of the Vietnamese people. Through each delicate seam, the Ao Dai enhances the graceful and elegant beauty of the wearer, while reflecting the beauty of history, culture and Vietnamese people through many generations.
What is the Ao Dai Festival? It is an event of special significance, aiming to honor traditional beauty and preserve Vietnamese cultural values. Not only is it an opportunity for people and tourists to admire unique Ao Dai designs, the festival also contributes to spreading national pride, connecting the past with the present through the graceful Ao Dai fluttering in the Saigon sun.
Ho Chi Minh City Ao Dai Festival – A characteristic of a dynamic city
Size of organization and location
Ao Dai Festival in Ho Chi Minh City is a special cultural event, held annually to honor the beauty and value of Vietnamese Ao Dai. With a large scale, the festival attracts thousands of participants, including artists, designers and domestic and foreign tourists. The event takes place at many famous locations such as Nguyen Hue walking street, City Theater, historical museums and major cultural centers. Not only impressive Ao Dai performances, the festival also includes activities such as exhibitions, exchanges with designers and workshops on how to sew traditional Ao Dai. This is an opportunity for people and tourists to admire the beauty of the Ao Dai. Ao Dai in a colorful art space.
Opportunity to learn about Vietnamese culture for foreigners
The Ho Chi Minh City Ao Dai Festival is not only a gathering place for graceful Ao Dai, but also a bridge to help international friends better understand Vietnamese culture. Visitors can participate in fashion shows, enjoy Ao Dai collections from traditional to modern, and listen to stories about the development of Ao Dai through each period. In particular, the event also has an experience area where international visitors can choose Ao Dai themselves, try on and take souvenir photos. The Ao Dai Festival is not only a cultural event but also a symbol of a dynamic Ho Chi Minh City, always respecting and promoting traditional values.
Highlights of the 2025 Ho Chi Minh City Ao Dai Festival
Bringing old clothes to today – Ancient costume parade “Bach Hoa Bo Hanh”
One of the most anticipated activities at the 2025 Ho Chi Minh City Ao Dai Festival is the ancient costume parade “Bach Hoa Bo Hanh”, which is being held for the first time on a grand scale. The event attracts nearly 1,000 participants, including many young people – who may have never known what the Ao Dai festival is before. All participants wear five-panel Ao Dai and traditional costumes, creating an impressive cultural journey on central streets such as Nguyen Hue – Le Loi – Bui Vien.
Each step of the parade not only recreates the development of Vietnamese Ao Dai through the ages but also brings a vivid picture of Vietnamese costumes, from the royal court to the folk, from the past to the present. This is not only an aesthetic performance but also an invitation for the community to preserve and promote national cultural values, spreading Vietnamese pride to domestic and foreign tourists.
Grand opening program
The 11th Ho Chi Minh City Ao Dai Festival, taking place from March 1 to 9, 2025, kicked off with an impressive opening ceremony on Nguyen Hue walking street. The event brought together more than 600 actors, models and artists, showcasing more than 550 unique Ao Dai designs from 53 designers across the country. The program not only honored the traditional beauty of Ao Dai but also demonstrated the creativity and integration of Vietnamese fashion in a modern context.
Exhibition space and interaction with Ao Dai
During the festival, Ao Dai exhibition spaces are held at many locations such as Nguyen Hue walking street, Lam Son park and museums in the city. Here, people and tourists have the opportunity to admire Ao Dai collections through the ages, participate in interactive activities such as trying on Ao Dai, taking photos and learning about the history of the development of this traditional costume.
Ho Chi Minh City Ao Dai Charming Contest and other activities
The festival also organized the Charming Ao Dai contest in Ho Chi Minh City, attracting the participation of many contestants from all over, contributing to honoring the beauty and charm of Vietnamese women in Ao Dai. In addition, Ao Dai drawing contests, online Ao Dai photo contests and Ao Dai gifting programs for women's union members and female workers were also held, to spread the love and pride of traditional costumes.
The 2025 Ho Chi Minh City Ao Dai Festival is not only an opportunity to honor and preserve the cultural values of Vietnamese Ao Dai but also contributes to promoting the image of a dynamic, integrated and rich-in-identity Ho Chi Minh City to international friends.
Experience Ao Dai Festival at Hoi An Sense
Traditional, luxurious space
Entering Hoi An Sense, diners will immediately feel the warmth and luxury of the lim wood space - a precious material bearing the mark of Hoi An architecture. The pillars, elaborately carved beams, wooden screens, combined with shimmering lanterns, all create a picture imbued with Vietnamese culture, elegant and nostalgic.
In particular, the restaurant also has some unique check-in corners, where diners can capture beautiful moments in the graceful Ao Dai. The space The luxury that already carries the spirit of Hoi An is now even more charming with the flower-adorned conical hat and the soft flowing veil, creating a poetic scene. Every detail is carefully crafted to bring a traditional cultural experience combined with sophistication and luxury, true to the spirit of Hoi An Sense.
Enjoy high-class Vietnamese cuisine
The festival is not only an occasion to honor Ao Dai, but also an opportunity for diners to enjoy the quintessence Vietnamese cuisine in an inspiring space. Coming to Hoi An Sense, you will discover traditional dishes, prepared from selected ingredients and presented artistically.
From elegant appetizers, rich main dishes with three-region flavors to Hoi An specialties such as Cao Lau and Hoi An chicken rice, all are meticulously prepared to bring a high-class culinary experience.
Hoi An Sense Restaurant is a miniature place to answer the question of what is the Ao Dai festival, where diners can fully enjoy the traditional atmosphere and national pride at a long-standing Vietnamese restaurant.
Join the Ao Dai Festival and experience culinary culture at Hoi An Sense
The Ao Dai Festival is not only an occasion to honor the traditional beauty of Vietnam but also an opportunity to immerse yourself in a sophisticated cultural space. At Hoi An Sense, every detail in the architecture, space and cuisine contributes to recreating the spirit of heritage. This is not only a place to enjoy high-class Vietnamese cuisine, but also an ideal meeting place to capture beautiful moments during the festival season.
Visit Hoi An Sense to immerse yourself in the colors of the Ao Dai Festival, enjoy the authentic Hoi An atmosphere in the heart of Saigon and experience authentic Vietnamese cuisine!
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